Clément Souchier founded Creaminal, one of the first independent players in music supervision in France, which quickly gained a strong visibility thanks to the success of the series Clara Sheller on France Télévision, whose original music was composed by Chassol and supervised by Creaminal.
Creaminal soon established itself in the film and series industry and successively worked with directors Olivier Nakache and Eric Toledano for their feature film Tellement proche, then the cult Swedish film Sound of noise (selected for the Critics' Week at the Cannes Film Festival), whose score was written by Fred Avril. Next came the highly acclaimed feature film Notre jour viendra by Romain Gavras, with a soundtrack composed by SebastiAn with the participation of Chassol.
Creaminal supervised the score of the Franco-Belgian animated film Zarafa, composed by Laurent Perez del Mar, and ensured the music supervision of the series Les Revenants, which received numerous awards: Emmy Award, Globe de Cristal...
While working with Michel Gondry on the musical direction of his film adaptation of Boris Vian's Froth on the Daydream, Creaminal is behind a first very noticed synchronization in the advertising field for the campaign Dior Eau Sauvage with a powerful cover of the standard I'm a man by the group Black Strobe by Arnaud Rebotini who will accompany the brand for 6 years.
This is followed by another campaign for Ubisoft Assassin's Creed IV Black Flag with an original production by Son Lux, then a second collaboration between this same artist and the house of Dior as part of the Genesis Men's campaign on which is synchronized the title Flickers (Bronze Award from the Club des DA).
By synchronizing Gesaffelstein and then Brodinski on Citroën campaigns, Creaminal helps to launch a trend that will make this kind of music sophisticated and sharp electronic music accessible to the
general public.
Creaminal supervised the soundtrack of the award-winning animated film The Red Turtle by Michael Dudok De Wit, the first feature film from Ghibli studios directed by someone other than Hayao Miyazaki. It is composed by the rising star of film music Laurent Perez del Mar. The film is awarded multiple times, notably by the Special Prize Un Certain Regard at the Cannes Film Festival and at the Annie Award, and nominated as Best Animated Film at the Oscars and the Césars. The soundtrack has millions of streams.
Creaminal signe également deux des synchronisations publicitaires les plus remarquées cette année-là : Tiger Rhythm de Surkin dans le cadre de la campagne Apple Don’t Blink qui ouvre la voie à une tendance de plusieurs années de création publicitaire reposant sur la synchronisation entre animation de texte et rhythmique effrénée. La synchronisation du titre Ordinary Tribe de The Everlasters dans le cadre du lancement du pick-up Mercedes deviendra quant à elle une référence pour quelques années auprès des marques automobiles.
With its own studio, Creaminal ventured into custom sound design, further enhancing its creative capabilities. Renault's La Ferveur soundtrack has been awarded a Bronze Grand Prix Stratégies
Creaminal deepened its collaborations with luxury brands like Chanel, Dior, and Hermès, providing comprehensive musical support, including their fashion shows.
Due to its status as an independent player and its expertise covering all aspects of music for image, brands now turn to Creaminal who supports them directly on all their musical
topics.
After getting closer to the Alter K group, Creaminal continues to develop its expertise in curation, consulting and musical artistic direction as well as its legal support for luxury brands.
Continuing its quest for musical, technological, and legal advancements, Creaminal remains at the forefront of trends, catering to the emerging needs of its clients.